Welcome to class here at Social Studies. We keep blog posts (which are also sent as a newsletter) under three minutes each week and give you an action item (your homework assignment) to work on throughout the week.
Episode 1 – Looks Good On Mobile and Loads Fast
People use their phone more than their desktop or laptop to go on the internet. If you want to engage with your customers – and potential customers – you must make sure your site Looks Good On Mobile and Loads Fast. The hierarchy for mobile sites is: mobile ignored, mobile friendly, and responsive.
Mobile Ignored sites make no effort to account for mobile devices or tablets. They were built for use by desktop and laptop computers.
Mobile Friendly sites are your exact site scaled down very small to fit on a phone or tablet screen. This is the bare minimum requirement you should achieve with your site. Since these sites include the ability to zoom in and use the navigation your visitors have a shot at finding information.
Responsive sites respond to the device size. They are more expensive to build but the user experience is superior. Pages load faster, some elements and flourishes are omitted, navigation is minimized, and the most important content is put front and center. The aim is to make the user experience as rich and fast as possible.
- Take out your phone and go to your website. Does your homepage take more than 3 secs to load?
- 53% of mobile users abandon sites that take longer than 3 seconds to load.
- Use two fingers to zoom in and out of your web page. Do the images, text, and navigation NOT resize?
- If you answered “Yes” to either of these questions, you do not have a mobile-friendly site.
- Call your webmaster to get it fixed. Or let us know, we can help.
Thank you for reading. We welcome your comments and questions. If want help taking your business to the next level on Social Media, reach out to us.
Next episode: 8 Seconds To Grab Attention